The days when IT drove all technology purchasing decisions are long gone, at least for organizations that wish to move into the future. Now, employees and lines of business have far more influence over these critical choices. An area that is beginning to recognize this trend is video conferencing. A newer and quickly growing tool still in its infancy, it is ready to be molded and designed to properly fit company initiatives.
Advantages of a Centralized Approach
Centralizing the organization’s video strategy has distinct advantages. More buying power means better pricing, more features, improved service level agreements, and attractive contract terms. A centralized approach allows IT to provide more prompt and consistent attention to video conferencing services across the company.
This method of administration is beginning to lose traction, as each department has a specific set of requirements for the technology’s use. So many new, easy-to-use video tools are available now that employees don’t often need IT to help them in that area. Today’s solutions don’t require expensive devices or real estate to produce video results that are acceptable for many purposes.
A Dual-Pronged Approach
Specific lines of business (LOB) may require higher quality video conferencing products, especially those that are customer-oriented. An example of this would be sales and marketing material that must be slick and well-produced. If IT wishes to maintain any input or control of video use in such areas, they need to minister to those requirements. If IT does not furnish the appropriate tools and resources, shadow IT may result, where the department might create a rogue solution of their choosing.
The influence of different lines of business on the video strategy can easily cause the organization’s overall video conferencing approach to be segmented and compartmentalized if not handled properly. The involvement of IT is important so that security and performance are considered. For an optimal video program, a dual-pronged approach is helpful. Creating a plan with a central core that also encompasses peripheral departments with more specific needs helps to maintain consistency.
Video conferencing is an extremely powerful tool when used effectively. Integrating lines of business into the company’s communication strategy is a win for all segments. For more information on creating a comprehensive video program, contact ROI Networks today.