Having the power to make timely and knowledgeable decisions is a crucial part of succeeding in the call center environment. Business intelligence (BI) allows organizations to harness this power, giving leaders greater insight into performance and talent attributes where greater efficiency and productivity can be achieved among individuals and throughout the entire organization.
In spite of the well-known advantages of BI, it still remains new territory for many organizations. The following places a spotlight on BI and its ability to promote positive change in many aspects of the call center.
Defining Business Intelligence
The goal of BI is to sift through big data and use the information gained to aid in the decision-making process, ensuring that organizations remain competitive and responsive to upcoming trends and sudden changes in marketing strategy. BI also seeks to foster consistent improvement, promote beneficial business activity, and allow leaders to identify and tackle potential problems before they have an opportunity to sideline operations.
BI has always been around in one form or another, but the rise of cloud-based call center technology has made it much easier to use. In the days before modern tools, much of the data needed to facilitate BI would have to have been pulled, analyzed, and reported manually. As a result, organizations that needed BI most often lacked the agility to benefit from it.
The Role of BI in the Call Center
Integrating BI into the call center allows leaders to harness the power of big data for their daily operations. By using analysis of agent performance and how it could potentially affect business outcomes in real time, it becomes much easier to quickly and easily address performance concerns. The end result is months of improvements that now only take weeks to achieve.
BI also introduces a historical perspective to call centers. For instance, improvements in scheduling, resource allocation, and cost forecasting often come from examining historic data. Trends gleaned from this data can be put to good use when adjusting hiring needs, agent schedules, and additional training.
Employing historical and real-time BI allows organizations to become more responsive to changes in customer demands, allowing call center agents to pivot quickly in order to meet those changes.
Organizations should remember that BI isn’t a smoking gun when it comes to producing success. It’s important to define, monitor, and measure the metrics that are essential to the call center’s overall effectiveness. These metrics can be used to identify areas in need of improvement and generate new data sets for further analysis.
For more information on how business intelligence can benefit your call center operations, contact us at ROI Networks for a no-obligation consultation.