Having the power to make timely and knowledgeable decisions is a crucial part of succeeding in the call center environment. Business intelligence (BI) allows organizations to harness this power, giving leaders greater insight into performance and talent attributes where greater efficiency and productivity can be achieved among individuals and throughout the entire organization.
In spite of the well-known advantages of BI, it still remains new territory for many organizations. The following places a spotlight on BI and its ability to promote positive change in many aspects of the call center.
Defining Business Intelligence
The goal of BI is to sift through big data and use the information gained to aid in the decision-making process, ensuring that organizations remain competitive and responsive to upcoming trends and sudden changes in marketing strategy. BI also seeks to foster consistent improvement, promote beneficial business activity, and allow leaders to identify and tackle potential problems before they have an opportunity to sideline operations.
BI has always been around in one form or another, but the rise of cloud-based call center technology has made it much easier to use. In the days before modern tools, much of the data needed to facilitate BI would have to have been pulled, analyzed, and reported manually. As a result, organizations that needed BI most often lacked the agility to benefit from it.
The Role of BI in the Call Center
Integrating BI into the call center allows leaders to harness the power of big data for their daily operations. By using analysis of agent performance and how it could potentially affect business outcomes in real time, it becomes much easier to quickly and easily address performance concerns. The end result is months of improvements that now only take weeks to achieve.
BI also introduces a historical perspective to call centers. For instance, improvements in scheduling, resource allocation, and cost forecasting often come from examining historic data. Trends gleaned from this data can be put to good use when adjusting hiring needs, agent schedules, and additional training.
Employing historical and real-time BI allows organizations to become more responsive to changes in customer demands, allowing call center agents to pivot quickly in order to meet those changes.
Organizations should remember that BI isn’t a smoking gun when it comes to producing success. It’s important to define, monitor, and measure the metrics that are essential to the call center’s overall effectiveness. These metrics can be used to identify areas in need of improvement and generate new data sets for further analysis.
For more information on how business intelligence can benefit your call center operations, contact us at ROI Networks for a no-obligation consultation.
Protect Employee Confidentiality
During coaching sessions, avoid calling out individual agents or customer service representatives for errors or inefficiencies. Instead, find private ways of communicating expectations to under-performing employees, or consider using one-on-one coaching for those individuals.
Back It up with Numbers
When the time comes to provide agents and employees with feedback and constructive criticism, it’s always a good idea to back up claims with hard data. For example, rather than telling an individual that his or her quality score has “gone down recently,” offer that it has declined by “X percent over the past Y days/weeks/months.”
This helps employees set tangible improvement goals while giving managers a concrete baseline for evaluating future performance.
Encourage Employees to Evaluate Themselves
Having agents and employees evaluate their own performance, either anecdotally or by using recordings of customer calls, is an excellent way to encourage two-way feedback between management and staff. It also encourages employees to think more critically about how they engage with customers.
One of the best ways to improve call center agent performance is to be specific rather than general when offering feedback. Again, call recordings can be very helpful in this regard, as they provide specific times, dates, and interactions that managers can use to call employee attention to particular habits or shortcomings.
Offer Positive Feedback
Too often, call center coaching sessions focus on what employees are doing wrong at the expense of what they’re doing right. A little positive reinforcement can go a long way, and encourages employees to work harder at self-improvement. Whenever possible, frame constructive criticism by saying, “You’re doing A, B, and C really well, but I’d like to see you work towards D. Keep up the good work!”
Businesses seeking advanced call center technologies can count on the professionals at ROI Networks to meet their changing needs. To learn more about the ROI Networks suite of solutions, please contact a client services representative.
Every generation has a preference for communication methods, technologies, problem solving, and how they get information or assistance. Some wish for the personal connection of a phone call, while others prefer a written route like web search, email, or text. For the incoming generation, the use of video is a growing preference. In response to this new movement, the contact center environment is adapting to integrate video support, added to an already robust arsenal of assistance methods.
Driving Forces Behind Video’s Growth
- Rising Technology. Video communication tools have become widely prevalent through applications such as Skype, Hangouts, and FaceTime. Social media integrates video chat tools as well. Video has become quite commonplace, so it’s natural that a contact center would fold it into a customer care strategy.
- Enhances the Conversation. Video is a powerful way of rounding out a discussion. Not only are words conveyed, but representatives can also detect the mood of the customer by their tone, gestures, and facial expressions. The support person is able to make adjustments to clarify confusing information or to better satisfy the customer before too much time is lost.
- Improved Tech Support. Seeing a problem firsthand greatly reduces the time needed to fix it. Using video to show a product or application that is not working as desired gives the rep a visual of the issue, and the problem can be solved very quickly as a result.
- Human Touch. Customers are much happier when they feel that the person assisting them is interested in helping them. Sharing video helps the two parties connect on a personal level, build trust, and solve problems in a partnership.
Considerations for Implementation
Before video can be successfully deployed in a contact center, a few factors must be reviewed.
- Surroundings. If video support will be provided, it should be in front of a proper background. Remote workers may not be the optimal video representatives since their workstation may be their kitchen or another casual space. The video area should be well lit, clean, tidy, and professional-looking. Test for echoes or extraneous noise. Ensure that video workers are properly outfitted and appropriate for the job.
- Network. Running video on a weak or small infrastructure may result in lag, poor video quality, dropped sessions, and difficulty communicating.
- Selection and Training. Not all contact center reps would feel comfortable working the video chat support line. For those deemed to be a good fit for the job, it’s important to comprehensively train them on the situations that may arise. Role playing is a powerful training technique, and lots of practice helps smooth out any rough edges. The more experience and information the reps have, the greater the customer satisfaction that will result.
- Legal Considerations. Recording audio or video for performance and satisfaction monitoring is not legal in all areas. Ensure all regulations are followed before implementing a video solution.
Deploying video in the contact center is an effective way to satisfy customers and give support reps more useful tools to resolve problems. Agents are happier and productivity blossoms. For more information about video as a customer service tool, contact ROI Networks today.
All outbound call centers share a common goal: to reach as many prospects in as short a time as possible. Auto-dialers have been a fixture in call centers for decades, and manufacturers have responded to niche needs by developing products with specialized capabilities.
The progressive dialer and the predictive dialer are two of the most widely used types of auto-dialers, but what differentiates them from one another? How do they compare, and how can companies choose the option that’s right for them?
The Progressive Dialer: How It Works
Progressive dialers use call lists, from which they automatically dial numbers in sequence, one at a time. A progressive dialer will only place a call if there is a call center agent ready and waiting to speak to the person on the other end.
The Predictive Dialer: How It Works
A predictive dialer, by contrast, calls multiple numbers at once, regardless of whether or not a call center agent is ready at the exact moment the call is placed. Predictive dialers work by using data analysis to “predict” how long it will take before an agent is free to speak to the next customer, and places calls accordingly.
In addition, a predictive dialer is capable of anticipating the likelihood of a call going unanswered, based on trends generated by the call list in use. If the situation warrants it, predictive dialers will increase call volumes to make up for downtime caused by unanswered calls.
Progressive Dialer vs. Predictive Dialer: How to Choose
Progressive and predictive dialers both have their strengths and drawbacks. While progressive dialers are not able to match the sheer call volume that predictive dialers are capable of generating, they do add a more personal touch by ensuring that an agent is always on hand to speak to a customer who answers the call, without exception.
Conversely, predictive dialers are the better option when it comes to maximizing efficiency. Progressive dialers offer major efficiency improvements over manual calling, but come up short in comparison to predictive dialers. On the down side, they can result in customer-end frustration, since a customer may answer a call before an agent is ready to speak to them. In such cases, the customer may abandon the call, even though a prompt can be used to let them know an agent will be with them shortly.
The business communication experts at ROI Networks have extensive experience helping clients choose the right technologies for their unique needs. To learn more about the dynamic, next-generation solutions available to today’s enterprises, please contact us to consult with an ROI Networks professional.
We’ve all had at least one bad customer service experience via call center, and poor experiences can mean customer losses. But retaining customers doesn’t have to be a struggle. Check out the infographic below to find out more about how the right contact center software can turn disgruntled customers into happy ones, and help you manage your client relationships to increase revenue.
The contact center is an essential part of any service-oriented business’s infrastructure. To function optimally, call and contact centers require certain technical capabilities, especially in the connected age. Even businesses that don’t need or maintain a strictly defined call center can benefit from having their customer service staff adopt leading technologies.
In particular, there are four key features that are indispensable to the modern call center: Voice over Internet Protocol (VoIP), social media, real-time reporting, and a suite of tools that facilitate specialized functions referred to as “monitoring,” “whispering,” and “barging.”
Here’s a look at how each of these tools supports core call center functions:
Legacy landlines may still have a place in some call centers, but they are in massive decline largely thanks to the rise of VoIP telephony. These Internet-connected voice communication platforms facilitate streamlined and interconnected functionality with other customer support systems, all while dramatically lowering operational costs.
VoIP systems also require far less infrastructure and hardware and enable customer service agents to work remotely, which can generate even more cost savings.
Increasingly, social media platforms are being used for complaint resolution applications, and to collect and address feedback from customers. From a business standpoint, it’s important not only to leverage the power of social media as a way to connect with customers, but also to correctly monitor it.
Employees should be carefully trained in the proper usage of social media platforms. As many industry observers have noted, the correct response can defuse even the most tense and critical situations. When used constructively and positively, social media can be an extremely powerful supplementary contact center tool. However, management should carefully monitor social media channels to ensure they’re being used in accordance with company objectives.
Real-Time Reporting and Statistics
Technologies that support real-time tracking, reporting, and statistical management help improve customer service. They also help management identify and correct systemic inefficiencies while providing key insights into employee performance.
Call queue reports, call volume statistical tracking, and inbound/outbound call history tracking are a few of the most commonly used applications of these tools. They can be configured to present data from a range of viewpoints, which maximizes their relevance when seeking answers to specific questions.
Monitoring, Whispering and Barging
These contact center tools allow supervisors and management-level staff to:
- Listen in on calls (“monitoring”)
- Communicate with the service agent without the customer’s knowledge (“whispering”)
- Join or take over the call if necessary (“barging”)
In addition to improving service and operational efficiency, barging, whispering, and monitoring are extremely useful training and employee evaluation tools that every contact center can benefit from.
The communication professionals at ROI Networks are experts at helping businesses improve their contact center capabilities. To learn more about these and other technological solutions for call and contact centers, please contact ROI Networks today.
Unified communications (UC) provides a perfect solution to the everyday needs of contact center agents, who often juggle many different types of communications while serving customers. Considering that many call centers deal with incoming requests from dissatisfied customers, the need for an efficient and high-performing UC system is amplified.
By correctly identifying core capability needs and potential challenges, the system will be more robust and more reliable, helping agents provide superior customer service. With that in mind, there are two key factors to consider when planning a contact center UC strategy: integration and channel usage.
Integrating Contact Center UC Systems with Other Parts of the Business
Some contact centers use service platforms that run separately from other key business systems, while others are directly integrated. Currently, separate platforms are the norm in call centers, since agents have communications needs that are far more complex than those of most other staff members. However, as cloud computing continues to penetrate deeper and deeper into prevailing enterprise models, integration considerations become increasingly necessary.
Think of the UC solution as a means of linking contact center communication platforms with the core capabilities used by the rest of the business. Larger-scale operations — particularly those that maintain multiple call centers across broad geographic areas — have more complex needs in this regard. In such cases, it’s even more important to ensure that contact center agents have all the tools they need at their fingertips, at all times.
Which Modes of Communication Are the Contact Center Agents Using?
In a typical customer service center, agents are simultaneously using multiple modes of communication to handle incoming requests. Though telephone services still remain at the core of the contemporary contact center, email, social media, and other Internet-based communication systems are becoming increasingly intertwined with CMS software.
Take stock of the channels agents are using, and make sure they are all integrated into the UC strategy. It’s also a good idea to speak to agents to see if there are any capabilities that don’t currently exist that would help them do a better job of serving customers going forward.
The advice and direction of an experienced and knowledgeable channel partner or telecom agent can be a big help to businesses of all sizes looking to leverage the power of UC to improve customer service. To learn more about the emerging range of dynamic customer service center solutions, please contact the experts at ROI Networks.